About Us


REACH MACHINERY CO., LTD. was founded in 2009, located in Southwest Airport Economic Development Zone, Shuangliu District, Chengdu, Sichuan Province, China. Its business and technology originated from REACH Enterprise since 1996. It is a national high-tech enterprise and a specialized and innovative "Little Giant" enterprise committed to the research, development, production, and sales of core components for high-end equipment.

REACH specializes in braking, reducing, and power transmission fields. Main products are electromagnetic brakes, harmonic reducers, keyless locking devices, couplings, timing belt pulleys, etc. Our customers are distributed in industry developed countries and regions, such as China, Europe, America, and Japan, etc. We have gained wide recognition from the customers and established strategic cooperation with many well-known enterprises around the world.

Reach  Machinery

How We Began?

Founded by Ms. Sherry Lu, the company in the early days as a parts manufacturer for famous brands in the power transmission industry. Later, we gradually established REACH brand. Over the years, our brand quickly became synonymous with quality and reliability, and our products have earned the trust and repeat purchases of multiple customers worldwide.

As we grew, our products include electromagnetic brakes, harmonic reducers, keyless locking devices, couplings, timing belt pulleys, etc. We provide excellent products to servo motors, robots, wind power, aerial work platform, electric forklifts, electric sightseeing cars, cranes, and liftings etc.Our commitment to excellence has never wavered and it is this spirit that drives our development and success.

Today, our team of skilled professionals continues to uphold the same values that Sherry instilled in our company from the very beginning. We are passionate about innovation, quality, and customer satisfaction. We take pride in our rich history and are excited about what the future holds.

As we look to the future, we remain committed to pushing boundaries and achieving new heights. We invite you to join us on this journey and experience our products and services.

Our vision


Keep innovating for a better world!


Dedicated to achieving a win-win for partners, staff and the company!


Become the top brand for global customers!

To be the preferred brand for global customers!

Core Values

Open    Quality    Value

Our core value

Create a corporate culture system and gradually form a communication platform between the staff and the company through Publications, Broadcasts, Bulletin boards, Websites, WeChat, Staff Activities, etc. to promote and implement the corporate culture.

Culture (4)
Culture (3)


Thanks to the support from our customers, your recognition is the driving force for our progress. REACH will continue to provide cost-effective products and quality services!

3-Fenner Drives