About Us


REACH MACHINERY CO., LTD. with its business and technology from REACH MACHINERY ENTERPRISE since 1996, is dedicated to the Braking System, Reducing System and Transmission System. Main products are brakes, new energy vehicle core components, harmonic reducers, locking devices and couplings, etc.

REACH MACHINERY integrates R&D, manufacturing and sales, holding three subsidiaries: REACH JIAYUAN, REACH RUITONG, and J.M.S in the Netherlands. Our products are sold both at
home and abroad, reaching over 30 countries and regions such as Europe, the United States, and Japan, etc. We have gained extensive recognition from our customers and established strategic partnerships with many well-known companies around the world.

Reach  Machinery

What We Do?

With years of industry experience, REACH MACHINERY has been committed to the manufacturing of power transmission and braking components.
As an ISO 9001, ISO 14001, and IATF16949 certified company, we have extensive experience in design and manufacturing as well as quality control to meet our customer's needs and solve their problems continuously.
Our continuous investment in machining equipment, automated production lines, assembly lines, and surface treatment lines has created a strong production capacity. In addition, we have formed an organic integration with our external supply chains, which greatly ensures product consistency, fast delivery, and cost advantages.

REACH MACHINERY covers an area of over 70,000 m2, employs nearly 600 people, has more than 100 professional engineers, and has a full range of performance testing and type testing equipment to test the key performance of our products.
Adheres to the quality concept of integrity, and constantly creates efficient management centered on customers. Reach Machinery emphasizes the influence and penetration of corporate culture and core values to continuously improve the cohesiveness of the company and its ability to explore the market. Reach’s business philosophy is to gain social recognition by making valuable contributions to customers, the market and society, and to win its own development and growth through technology, quality and management.

How We Began?

Founded by Ms. Sherry Lu, the company in the early days as a parts manufacturer for famous brands in the transmission industry. Later, we gradually established the REACH brand. Over the years, our brand quickly became synonymous with quality and reliability, and our products have earned the trust and repeat purchases of multiple customers worldwide.
As we grew, we expanded our product ranges from locking devices, shaft couplings, timing belt pulleys, electromagnetic brakes, electromagnetic clutches, and now also harmonic reducers.
Our electromagnetic brakes are advancing towards lightweight and new industries. We have introduced ultra-thin brakes and developed and manufactured friction plates, the core components of electromagnetic brakes. In addition to supplying servo motors, and elevator traction machines, our electromagnetic brakes are also expanding and serving new fields such as wind power, lifting,  aerial platform vehicles, and new energy vehicles. Our commitment to excellence has never wavered and it is this spirit that drives our development and success.
Today, our team of skilled professionals continues to uphold the same values that Sherry and Jenny instilled in our company from the very beginning. We are passionate about innovation, quality, and customer satisfaction. We take pride in our rich history and are excited about what the future holds.
As we look to the future, we remain committed to pushing boundaries and achieving new heights. We invite you to join us on this journey and experience the power of our products and services.

Our vision


Keep innovating for a better world!


Dedicated to achieving a win-win for partners, staff and the company!


Become the top brand for global customers!

To be the preferred brand for global customers!

Core Values

Open    Quality    Value

Our core value

Create a corporate culture system and gradually form a communication platform between the staff and the company through Publications, Broadcasts, Bulletin boards, Websites, WeChat, Staff Activities, etc. to promote and implement the corporate culture.

Culture (4)
Culture (3)


Thanks to the support from our customers, your recognition is the driving force for our progress. REACH will continue to provide cost-effective products and quality services!

3-Fenner Drives