On April 20, 2026, the global industrial trade fair, HANNOVER MESSE, opened as scheduled in Germany. REACH Machinery Co., Ltd. once again showcased its core transmission and braking products, demonstrating to the international market the company's latest R&D achievements and application examples in the field of core components for high-end equipment.
Hannover is not only a global industrial arena, but also the starting point for REACH(stock code: 301596) to enter the international market. Many years ago, the company embarked on its international journey through this platform; now, after years of technological research and development and market accumulation, the company is returning to the international industrial stage with its independently developed core products, once again showcasing itself at this important starting point in Hannover.
This reunion marks a significant leap for REACH, transforming it from a basic component supplier into a solution provider in the field of smart manufacturing .
Product portfolio: Stable development on both wings, core upgrades
At this exhibition, the company up its business strategy down into three core product matrices, vividly illustrating its "two-wing stability + core upgrade" product strategy. Electromagnetic brakes and precision transmission components serve as solid "two wings," continuously consolidating their market position with mature and stable performance, creating definite value for customers. Meanwhile, harmonic reducers embody the company's "core upgrade" mission, integrating the company's independent R&D achievements to enter the intelligent manufacturing field, receiving positive market feedback. These three components support each other, jointly constructing core competitiveness.
Through years of technological accumulation and experience, the company possesses a technological advantage in providing efficient customized designs for multiple industries. The company deeply understands customer needs and combines its independently developed precision machining technology, customized electromagnetic brake design technology, product development testing and application verification technology, and brake friction material formulation and manufacturing processes; the development of mini harmonic actuators utilizes material optimization , ultra-thin structural design , and customized crossed roller bearings to achieve lightweight and other core technologies, enabling rapid product and process development.
Deep market cultivation: engaging in dialogue through technology and feeding back with demand.
For REACH this exhibition was not only a product showcase, but also an opportunity to conduct in-depth research on global market demands. During the exhibition, the company team conducted technical exchanges with several long-term partners to further develop existing projects and established preliminary contact with several potential partners.
As a technology-driven company, REACH gathers firsthand market feedback by conducting on-site investigations of cutting-edge trends in global industrial automation. This information serves as a crucial basis for the company's subsequent product iterations and technology pre-research, ensuring that R&D directions accurately align with global customers' demands for high-quality core components.
From OEM manufacturing to its own brand, from pure machinery to mechatronics, and then to intelligent manufacturing of high-end equipment, REACH has followed a path of continuous upgrading. The company has accumulated 138 intellectual property rights, assembled an experienced R&D team, and continuously provides global customers with competitive core components.
Standing on the international platform of Hanover, REACH will continue to uphold the core spirit of " intelligent innovation, driving industrial progress," deeply integrate into the global industrial chain through continuous technological iteration and quality assurance, and move forward firmly towards the vision of " becoming the first choice for global customers"!
